The background to the opening of the Facebook Messenger API for Instagram is the intended increasing integration of the two messaging apps and the other members of the Facebook Family of Apps, so that one day companies and customers can talk to each other across all channels.įacebook extends its Messenger API to support Instagram messaging, enabling developers and enterprises to integrate Instagram messaging into their favorite business applications and workflows to deliver successful customer communications through Instagram…
FACEBOOK MESSENGER FOR ANDROID TABLET UPDATE
Update October 20th 2020 Facebook Messenger API opening strengthens customer communication via Instagram Messaging! However, since the algorithm is designed to send clear signals to users, it must be expected that the alternatives mentioned will not be as successful as before. Until Facebook implements the data protection measures stipulated by the GDPR, there is therefore only one option left: to use “softer” targets in the application. The template “Start conversations” can be used instead of the template “Lead generation”.The Link Click Optimization can be used instead of the Message or Lead Optimization.In addition, it is no longer possible to use message templates for lead generation in the Messenger and the important “Sponsored Messages” are also paused until further notice.Īs an alternative, Facebook mentions the following possibilities in their blog post: Starting in December, Facebook will disable certain ads, targeting options and metrics for ads delivered to and from Europe due to new privacy regulations in Europe.Īffected are the selection of conversions or leads as target metrics of the campaigns in the Advertising Manager in the context of the target “Messages”, “Traffic” or “Conversions”. Update November 26th 2020 (Preliminary) break for Facebook Messenger message campaigns The other restrictions – apart from the changes to media delivery relevant for MessengerPeople customers – can be read in detail in Thomas Hutter’s blog post or, with a technical focus, in the Facebook Developers blog post.Ĭonclusion: Should Facebook not be able to quickly return to the familiar range of functions (API and UI), one of the few advantages of Facebook Messenger over WhatsApp will disappear, especially since interactive buttons are now also possible via the official WhatsApp Business API. Here, direct links to the respective media content must be sent as an alternative, which can lead to user-friendly media breaks. In particular, the loss of the ability to send videos, audio or documents and to receive them from users severely limits the interactive elements in the dialog with customers, fans and interested parties in Facebook Messenger. In concrete terms, this means that the Messenger is limited in its range of functions and dialogs must now be conducted with text elements and links. Handover protocol (One time Notification API).Galleries (restriction desktop – mobile still possible).Buttons (restriction desktop – mobile still possible).Chats from sites with administrators from EuropeĪs of December 16th, the following features will no longer be available in Facebook Messenger:.These changes will affect some API and UI components for the following target groups: Here too, Facebook cites as a reason that European data protection regulations are to be observed. Update December 3th 2020 Restriction of the Facebook Messenger API as of December 16thĪfter restrictions in the Messenger Advertisement now follow in the middle of December further function limitations in the Messenger itself. Facebook Messenger 4: major redesign rolled out worldwide and triggers criticism.5 Differences between Facebook Messenger and WhatsApp.Facebook Messenger: From now on, already sent messages can be deleted.Facebook Messenger: Get the dark mode in just 3 steps.Facebook Messenger tests Screen Sharing Feature.Advanced Business Features for Messenger.Introduction of Facebook Pay for Facebook and Facebook Messenger.“One-Time-Notification” API (Beta) – Facebook Messenger opens customer communication!.
Facebook Messenger Update – In this article we regularly compile the latest Facebook Messenger updates as well as planned features for app versions on Android and iOS.